AmLaw 200 firm Dickinson Wright selects Peppermint Technology to drive excellence in client experience

Press Release: Chicago, IL - MAY 28, 2021

Peppermint Technology Inc. has announced a significant new client partnership and first US based customer, with AmLaw 200 firm Dickinson Wright. The firm will roll out Peppermint’s Client Engagement (CRM) to underpin its growth strategy and client centric approach. 

Dickinson Wright PLLC (formerly Dickinson, Wright, Moon, Van Dusen & Freeman), is a law firm based in Detroit, Michigan. With over 500 lawyers across more than 40 practices and industries, Dickinson Wright serves clients from nineteen offices. According to the National Law Journal’s 2020 NLJ 500 ranking of firms based on size, Dickinson Wright is ranked 103rd in the United States with a team of over 600 staff. 

In conjunction with the firm’s focus on client satisfaction and service, it will be implementing Peppermint’s CRM solution to modernize its marketing and business development activities that will enhance its client relationships and provide rich data insights.

Peppermint’s delivery partner Pinnacle will be implementing the solution and integrating into the firm’s Time and Billing system to provide a true 360-degreee view of its clients. 

Michael Kolb, COO at Dickinson Wright, comments, “Dickinson Wright prides itself on the exceptional levels of service and advice we provide our clients. Peppermint’s Client Engagement will help our attorneys enhance these valuable relationships and provide a complete view of their clients. Peppermint’s ability to natively integrate into our broader Microsoft 365 strategy was also a significant factor in our decision and perfectly complemented our digital-first approach.”

Gary Young, CEO at Peppermint Technology adds: “We are absolutely thrilled that Dickinson Wright has chosen Peppermint to provide a modern CRM solution that will sit at the heart of its Marketing and Business Development transformation strategy. Working alongside Pinnacle’s first-class implementation team, we are confident in delivering real business and client benefits for Dickinson Wright.”