Press Release: Peppermint Technology Inc. has announced a significant new client partnership and first US-based customer, with AmLaw 200 firm Dickinson Wright.

While law firms have long strived to get better visibility over their clients’ needs and behaviours, Foot Anstey CTO Dave Bloor explains how his firm has found a portal to technological transformation, with help from Peppermint Technology’s data architecture and CRM tools. Originally published in Briefing Magazine.

Carey Olsen has a clear client-centric growth strategy, underpinned by strong business relationships; as such Carey Olsen recognized the need to transform how they approached Client Relationship Management (CRM). CRM was prioritized and was viewed as being key to maintaining the firm’s competitive advantage in the fast-moving offshore legal services market.