Kingsley Napley LLP to transform client engagement strategy with fresh and innovative CRM solution by Peppermint
3 February 2022
UK Top 100 law firm Kingsley Napley has selected Peppermint’s modern legal CRM solution - Client Engagement, alongside Introhive. The solution will help drive forward a modern approach to business development and marketing this year.
Kingsley Napley is widely recognised as one of the most forward thinking, innovative and creative law firms in the UK, and the effective collection and utilisation of data to effectively maximise client relationships and marketing campaigns underpins its business development strategy. Riding a wave of innovation within the firm, the need to implement a modern legal CRM solution to provide a user-friendly and intuitive tool, which will become the focal point of client data, was identified as a key pillar of success.
IT Director Ash Cooper, states,
“Peppermint were selected because they demonstrated a deep understanding of the legal market, our firm, and how modern technology can help deliver our CRM strategy. We recognise that in all areas the correct technology investments provide a platform for our next phase of success. This is contingent on an innovative data strategy, process efficiency and understanding the critical nature of maintaining strong relationships between lawyers and clients. Peppermint Client Engagement achieves this and more, making it a great fit for our vision as we head into an exciting new year for the firm.”
Business Development & Marketing Director, Leor Franks adds,
“Previously, by and large CRM was perceived within the firm as a marketing tool and a time drain for our customer facing teams. What Peppermint Client Engagement brings to the table is an engaging suite of tools that are transformational to the business development and marketing function, while also working alongside our fee earners, without increasing their admin workloads. It will underpin our ability to most effectively understand, communicate with, and add value to our relationships with current and new clients. “
Kingsley Napley joins a number of UK top 100 law firms using Peppermint’s Microsoft Cloud based solutions, as we continue to grow our footprint in large law’s legal technology market.
On the new partnership, Chief Sales and Marketing Officer, Matt O’Callaghan says,
“There is an unmissable culture and energy of innovation at Kingsley Napley and we’re excited to be working with the firm on such an integral part of their transformation journey. Our CRM solution is ideally placed to take the Kingsley Napley’s business development and marketing to the next level and deliver measurable impact while providing an enhanced ability to match clients with lawyers that can achieve the best possible outcome.”
About Kingsley Napley LLP
Kingsley Napley LLP is an internationally recognised law firm based in central London. Their wide range of expertise means that they can support our clients in all areas of their business and private life, when it matters most to them. Many of their lawyers are leaders in their field and the firm’s practice areas are highly ranked by the legal directories.
About Peppermint Technology Ltd.
Peppermint Technology Ltd. is a leading front-office software company, working with large law firms to help them get the most out of Microsoft Cloud technology. Peppermint’s modern and innovative CRM software Peppermint Client Engagement is designed specifically for law firms, to help marketing, business development and legal professionals make data driven decisions about their client relationships and grow their businesses.