Lathrop GPM selects Peppermint Client Engagement & Client Sense for their new client relationship management system

March 2, 2022

Lathrop GPM is a United States-based law firm, focused on shaping the future of their clients by keeping at pace with trends, understanding the big picture, and planning for challenges. With more than 350 attorneys and 13 offices spanning the breadth of the U.S., Lathrop GPM works with clients who form the backbone of the economy.

Lathrop GPM was formed in 2020 through the combination of Lathrop Gage and Gray Plant Mooty. To supplement the next chapter of Lathrop GPM, they required a CRM solution that was truly client-centric. The solution needed to enable business development and strengthen client experience across the firm.

For this, the firm selected Peppermint Technology’s client relationship management (CRM) solution, Client Engagement, coupled with enterprise relationship intelligence (ERM) software by Client Sense.

Leslie Noakes, Marketing Operations Director from Lathrop GPM, comments,

"Our clients are at the heart of everything we do. We were seeking a new CRM solution that would help us think ahead, anticipate business trends, and plan for challenges as we work alongside our clients. Peppermint Client Engagement and Client Sense are ideally placed to equip us with the data we need to make decisions that help us meet those strategic objectives."

On the partnership with Lathrop GPM, the software company’s second U.S. AmLaw 200 customer in six months of incorporation, Matt O’Callaghan, Chief Sales & Marketing Officer at Peppermint Technologies says,

“Our platform enables high-performing law firms like Lathrop GPM to build a long-term competitive advantage and drive business growth through client acquisition and, importantly, retention. We are delighted to be working with such a forward-thinking, progressive law firm as we expand our footprint in the U.S. legal market.”

Steve Tyndall, CEO & Founder at Client Sense adds,

"We are very excited to partner with Lathrop GPM. The real-time and data-driven insights from Client Sense, coupled with the unique power of Peppermint’s CRM platform, enables a best-of-breed approach, specifically designed around modern law firm needs."

Built on Microsoft cloud technology, Peppermint Client Engagement is a powerful CRM solution designed for the legal market that helps firms maximize the value of client relationships. Client Sense is a data-driven client intelligence solution providing firms with a real-time picture of relationships and their strength. Together, these systems ensure contacts and records in Peppermint’s CRM are kept up-to-date and accurate.

About Lathrop GPM

Lathrop GPM is a full-service, Am Law 200 law firm with offices in Boston, Boulder, Chicago, Dallas, Denver, Jefferson City, Kansas City, Los Angeles, Minneapolis, Overland Park, St. Cloud, St. Louis, and Washington, D.C. The firm’s attorneys help businesses, organizations and individuals grow and succeed, anticipate trends, plan for challenges, and bring their visions to life. For more information, visit www.lathropgpm.com.

Peppermint Technology

Peppermint Technology is a leading cloud software company offering the legal sector an opportunity to transform how they do business.  Its CRM solution, Client Engagement, provides law firms with the business agility, visibility, and control to understand the value of clients and prospects. The solution will enable users to create a single view of the client, allowing them to deliver personalized engagements and better target business development activities through data-driven decision making. Peppermint’s solution harnesses the power of leading-edge, agile Microsoft technology, supporting customers to drive strategic growth and deliver unrivalled client service.

About Client Sense

Client Sense is a data-driven Client Intelligence and Relationship Management solution, designed specifically for Professional Services firms. Client Sense automatically captures known contacts, interactions and meetings, while maintaining up-to-date contact information such as 'Titles' 'Addresses' and 'Telephone' details through advanced email Signature Analysis. Providing real-time 'who knows who' and advanced 360° relationship mapping, Client Sense delivers unparalleled visibility and insights, helping firms to win work and keep clients.